Remote Brand Manager - Hybrid Role
Job Overview
Join a prestigious family-owned winery as a Brand Manager, where you will play a crucial role in defining the future of our distinguished portfolio. This is a remarkable opportunity to utilize your entrepreneurial mindset, consumer-focused approach, and proficiency in brand strategy development to foster growth and innovation...
Key Responsibilities
Develop and implement compelling brand strategies and positioning for our luxury wine brands, emphasizing unique selling propositions that resonate with our audience.
Create comprehensive brand marketing plans, integrating PR, paid media, partnerships, events, and retail account management.
Oversee the execution of brand marketing initiatives, ensuring consistent messaging and adherence to quality standards across all channels.
Manage brand budgets, revenue, and gross margin to meet financial objectives.
Collaborate with external partners and agencies to produce innovative content and manage related projects seamlessly.
Work in close coordination with Production and Winemaking teams on product specifications and quality control.
Partner with Sales to implement marketing strategies effectively and ensure the availability of necessary materials to support sales efforts.
Ensure brand strategies are effectively reflected in public relations initiatives.
Organize special events and media pitches to elevate brand visibility and engagement.
Represent our brands with professionalism at trade and consumer events.
Analyze brand performance and competitive positioning in collaboration with the Sales & Marketing Analytics team.
Identify opportunities for brand expansion across various channels and consumer segments.
Required Skills
Strong analytical, strategic, and creative competencies.
Proficiency in brand strategy, marketing communications planning, and budget/P&L management.
Exceptional presentation and communication abilities.
Capability to manage multiple priorities and thrive in a dynamic, fast-paced environment.
Self-driven and collaborative with excellent interpersonal skills.
Qualifications
Bachelor's degree plus a minimum of 4 years of experience in premium wine brand marketing, luxury goods, or a related beverage industry.
Demonstrated experience in promotion, packaging, and merchandising design and execution.
Career Growth Opportunities
This position offers a unique pathway for professional growth and the chance to spearhead brand innovation initiatives within the luxury wine sector, presenting opportunities for skill enhancement and career advancement in a reputable family-owned establishment.
Compensation And Benefits
Competitive salary range of (120K to )140K, commensurate with experience.
This hybrid role requires onsite presence from Tuesday through Thursday and allows for remote work on Mondays and Fridays.
Employment is contingent upon successful completion of a background check.
Employment Type: Full-Time
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