Senior Media Buyer/Head of PPC
Company Description
G-Plans offers a personalized nutrition program tailored to individual metabolic types, bodies, preferences, and goals. The company focuses on providing customized and effective meal plans to optimize health and wellness.
Role Description
This is a full-time remote role for a Senior Media Buyer/Head of PPC at G-Plans. The role involves overseeing the media team's planning, strategy, buying, and execution for digital advertising campaigns. The individual will be responsible for driving performance and optimizing campaigns to meet business objectives.
You will be responsible for managing media buyers/buying across Meta, Google, Tiktok, Snapchat and Taboola to name a few.
Qualifications
Media Planning and Media Buying skills
Team Management and Development skills
Analytical Skills for campaign performance evaluation
Strong Communication skills for collaboration with internal and external teams
Experience in Media Strategy development
Proficiency in PPC platforms and digital advertising tools
Ability to analyze data and make data-driven decisions
Knowledge of SEO and SEM practices
Previous experience in nutrition or health-related industries is a plus
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