Senior Analyst, Offsite Activations & Operations - Orange Apron Media

Position Purpose:

The Senior Analyst, Offsite Activations & Operations is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.

Key Responsibilities: ?? 15% Communication - Prepare clear and concise reports, charts, tables and presentations to support business decisions across the organization ?? 30% Continuous Improvement - Conduct thorough analyses to continually improve business operations, including identifying new growth opportunities, yield management, inventory and supplier selection, and KPIs ?? 10% Partnership - Partner with site testing team to define and determine most effective customer experience ?? 30% Reporting & Analytics - Drive reporting and analyses of marketing campaigns to internal stakeholders and external suppliers by leveraging multiple, complex data sources ?? 15% Transaction Data Analysis - Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive and forward-looking marketing campaigns

Direct Manager/Direct Reports:
?? This position reports to the Manager, Orange Apron Media
?? This position has 0 direct reports.

Travel Requirements: ?? Typically requires overnight travel less than 10% of the time.

Physical Requirements: ?? Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:
?? Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications: ?? Must be eighteen years of age or older. ?? Must be legally permitted to work in the United States.

Preferred Qualifications: ?? Experience activating, managing, and overseeing performance of paid media campaigns (Meta, Pinterest, Google, etc.) ?? 3+ years desired ?? Experience creating media plans and paid media strategy for brands and clients ?? Experience using data for performance storytelling; ability to translate performance into actionable insights and recommendations ?? Values & behaviors: ?? Exceptional client service to internal and external stakeholders ?? Strong written & verbal communications skills; comfortable presenting to clients/suppliers in monthly and quarterly business reviews ?? Attention to detail; oversees activation detail and campaign QA with the level of accuracy required ?? Development driven; motivated to take on new challenges such as testing new initiatives and achieving certifications in our top platforms ?? Team player; willingness to help others out, foster and drive strong relationships with internal cross-functional peers as a primary liaison between teams

Minimum Education:
?? The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.

Preferred Education:
?? No additional education

Minimum Years of Work Experience:
?? 3

Preferred Years of Work Experience:
?? No additional years of experience

Minimum Leadership Experience:
?? None

Preferred Leadership Experience:
?? None

Certifications:
?? None

Competencies:
?? Action Oriented
?? Collaborates
?? Drives Engagement
?? Communicates Effectively
?? Customer Focus
?? Drives Results

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