Senior Manager, Global Upstream Marketing - Trauma
Who we want:
As the Global Upstream Marketing Manager, you will lead a team that develops and directs effective marketing strategies for the Trauma portfolio. In this role, you will support research on customer needs in the market or segment and translate those needs into specifications for future-generation products. Discovering and generating customer and market data that can be cultivated into insights to support future portfolio decisions. Responsible for product life cycle management and maintaining the strength of the portfolio.
This role is based in our Mahwah office. Regular weekly presence in the office is required, and some flexibility for hybrid work can be arranged. This role requires 30% - 40% travel domestic and international.
What you will do:
Advise on the organization's major competitors
Anticipate and understand the different types of competition that will be faced in the future
Monitor market activity, penetration and competitive wins or losses
Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs
Build relationships with key opinion leaders and establish relationships with new thought leaders
Analyze unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business.
Translate customer input into unmet needs. Evaluate key assumptions and variables that factor into the conclusions of market research.
Identify market trends and proactively adjusts strategy based on healthcare environment
Raise coworkers' awareness of industry standards, practices and guidelines
Manage others to leads the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way
Collaborate cross-departmentally to participate in the NPDP process
Lead the execution strategy for the defined portfolio
Communicate long-term portfolio strategy to key stakeholders to gain organizational alignment
Partner with R&D to anticipate future needs and the strategic assets needed to compete
Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy
Align customer acquisition or retention strategies to the broader portfolio strategy
Align the portfolio segment strategy to broader business strategy
Create and recommend a category definition based on the strategic phase of the business
Lead others how to target customers based off total market potential and opportunity
Continually monitor and communicate market trends to make recommendations on market opportunity and strategic focus
Lead others to uses appropriate benchmarks and document key assumptions when developing forecasts
Lead a team to develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy
Manage price competition and assures alignment with overall business unit pricing goals
Monitor effectiveness of all marketing channels and promotional campaigns
Develop key criteria for evaluating business performance
Participate in establishing company and industry best practices for business performance analysis
What you need:
Required
Bachelors degree
10+ years of work experience
Preferred
MBA preferred
3+ years of work experience in medical device or marketing experience
2+ years of people management experience
Experience in public speaking
Experience with Product Life Cycle Management - PLCM
Project Management experience
Experience in New Product Development NPD
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
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