Director, Commercial Strategy and Segmentation

Develops of commercial plan across all channels (national strategies + local opportunities). Manages the annual channel and customer planning process for the Region, including providing overarching direction to a large/small store growth managers on key strategic commercialization opportunities and delivering scalable solutions. Leads development and commercialization of a segmented commercial strategy (OBPPC, LOS, etc.) for large/small and On-Premise channels. Manages situation assessment to identify key long and short term strategic channel/customer commercialization opportunities for region (i.e. Meal Solutions, Millennial recruitment, Hydration). Develop customer facing imperatives and utilizes supporting Look of Success tools (LOS floor maps, etc) to assist in commercialization/sell-in of strategic brand initiatives and key Points of Inspiration. Translates channel plans into customer plans with focus on local customer segment.

The Coca-Cola Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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