Copywriter (B2B)

About the position

We are seeking a highly skilled and creative Copywriter (B2B) to join our dynamic team of writers and content strategists. Reporting to the Director of Content Marketing, this role will focus on writing copy that supports our mission and drives engagement for various channels, including digital, ads, web, social, email, and events. As a Copywriter, you will work closely with our content, design, brand, demand gen, and product marketing teams to create content that not only inspires but also educates our diverse audiences. This is a full-time, fully remote position. The ideal candidate is an exceptional copywriter with a strong portfolio showcasing expertise across various formats. This role requires someone who is passionate about mental health and driven to create compelling content, from digital campaigns to brand narratives, and who thrives in a collaborative team environment.

Responsibilities
? Write, edit, and optimize copy for digital channels, including ads, landing pages, websites, blogs, and email campaigns.
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? Develop copy for B2B marketing materials that capture the attention and solve problems for both end-users and corporate clients.
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? Collaborate with content, design, and product marketing teams to create consistent, on-brand messaging across all touchpoints.
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? Create persuasive B2B sales collateral and thought leadership content that conveys value to potential partners.
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? Support B2B initiatives with clear, empathetic messaging to connect with HR leaders, benefits-decision makers, consultants, the C-suite, and more.
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? Contribute to campaign ideation, offering fresh perspectives and a strong understanding of how words can shape user experience.
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? Incorporate SEO best practices into content, ensuring copy is discoverable and reaches the right audiences.
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? Ensure all messaging aligns with our clinical pillars and is sensitive to mental health topics.

Requirements
? 3-4 years of B2B copywriting experience in-house or at an agency, with health-tech experience preferred.
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? Strong portfolio showcasing your ability to create within a consistent brand voice, produce engaging copy across multi-variant campaigns, and drive conversions through compelling content and CTAs.
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? Strong storytelling abilities with an emphasis on clarity, empathy, and engagement.
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? Proven ability to drive organic traffic through SEO best practices and blending keyword strategy with compelling content.
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? Ability to adapt tone and style to fit various audiences, including HR leaders, benefits consultants, the C-suite, and mental health members.
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? Familiarity with mental health or healthcare industry terminology is a plus.
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? Ability to work in a fast-paced, agile environment and manage multiple priorities simultaneously.
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? Strong collaboration skills and the ability to work cross-functionally with designers, marketers, and product teams.

Nice-to-haves
? Familiarity with mental health or healthcare industry terminology is a plus.

Benefits
? Health, Dental, Vision benefits start on your first day at Spring.
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? Employer sponsored 401(k) match of up to 2% for retirement planning.
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? A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
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? Competitive paid time off policies including vacation, sick leave and company holidays.
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? Parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation.
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? Access to Noom, a weight management program-based in psychology, that's tailored to your unique needs and goals.
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? Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
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? Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription.
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? Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care.
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? Up to $1,000 Professional Development Reimbursement a year.
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? $200 per year donation matching to support your favorite causes.

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