Senior Brand Copywriter

About the position

The Senior Brand Copywriter at Parisleaf is a pivotal role that combines creativity with strategic thinking to help purpose-driven brands articulate their identity and messaging. This position requires a seasoned writer with a strong background in brand development, capable of collaborating with various teams to deliver compelling copy that resonates with clients and their audiences. The role emphasizes quality, self-direction, and the ability to co-facilitate workshops and presentations, ensuring that the brand's essence is captured in every piece of communication.

Responsibilities
? Research partner materials and competitive landscapes to summarize highlights and opportunities.
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? Co-facilitate discovery interviews with problem-finding, insights, and opportunities in mind.
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? Write executive summaries to capture research insights and analysis.
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? Work with teammates to co-facilitate collaborative workshops with clients.
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? Establish the who, what, and why it matters of campaign messaging guidelines.
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? Develop strategic recommendations for naming, messaging, and identity design.
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? Facilitate transitions from verbal to visual milestones with designer(s).
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? Collaborate with design to establish core and directional ideas.
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? Share keen observations, opinionated viewpoints, and objective feedback with teammates to ensure our solutions are world-class.
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? Develop thorough guidelines to help our client partners understand how best to channel and activate campaign brands.
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? Export assets (e.g. file formats) with accuracy and clear versioning.
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? Organize folders, files, libraries, and directories for quick findability, optimized collaboration, and detail-oriented workflows.
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? Use the Google suite and other collaborative tools to optimize brand assets for our partners.
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? Activate our Brand Foundation work in creatively informative, engaging, and effective ways.
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? Communicate well in written and verbal contexts ? especially in presentation formats.
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? Showcase our portfolio of work through captivating case studies.
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? Market our work with intriguing messaging for social media platforms.
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? Share expertise through short- and long-form thought leadership in an effort to help us expand our reach and further grow partnerships.

Requirements
? 10+ years of experience in a writing role, preferably in a brand agency setting.
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? Proven ability to write compelling copy that inspires action and communicates brand essence.
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? Experience in developing competitive analysis, core positioning statements, voice and tone, and content strategy.
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? Strong collaboration skills to work closely with designers and other team members.
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? Excellent presentation skills and the ability to communicate effectively with clients.

Nice-to-haves
? Experience in nonprofit branding or fundraising campaigns.
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? Familiarity with digital marketing and social media strategies.
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? Knowledge of psychological principles related to branding and consumer behavior.

Benefits
? Full-time remote work opportunity.
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? Supportive and collaborative team environment.
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? Commitment to diversity and inclusion in hiring practices.

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