Senior Digital Marketing Analyst

The Senior Digital Marketing Analyst plays a crucial role in tracking, collecting, visualizing, and interpreting data to measure and optimize digital marketing performance. This role requires a highly skilled, hands-on digital marketing analyst who is deeply immersed in data analysis, reporting, and insights generation. The ideal candidate will be a self-sufficient expert who can step into the role and immediately contribute high-quality analysis and recommendations. This role requires a balance of technical expertise, strategic thinking, and strong communication skills to translate complex data into actionable insights for clients and internal teams.
As part of a data-driven agency, this role goes beyond standard reporting. It demands a proactive, high-performing professional who independently identifies insights, uncovers campaign optimization opportunities, and ensures that data-driven decisions drive marketing success. The ideal candidate is comfortable being hands-on with data, executing advanced analytics, and providing actionable recommendations without waiting for direction. The senior analyst will serve as a subject matter expert (SME) for multiple clients, maintaining direct relationships and collaborating with internal teams to ensure data-driven marketing strategies. This role strongly emphasizes paid media analytics, requiring expertise in paid media channels, including paid search, paid social, and programmatic advertising platforms.

This is a hybrid role open to candidates in PA, MD, and NJ, with occasional travel to the Harrisburg office.

Responsibilities: ? Track and analyze the effectiveness of paid media campaigns across, search, display, social, video, and programmatic channels, providing actionable insights to improve ROI. ? Assess the performance of digital marketing initiatives holistically; identifying trends, anomalies, and optimization opportunities across multiple marketing platforms. ? Create and present high-impact reports, data-driven insights, and strategic recommendations for clients on paid search (ex. Google Ads), paid social (ex. Meta Ads, LinkedIn, TikTok), and programmatic campaigns to assess performance and provide optimization recommendations. ? Act as an SME for client accounts, guiding best practices in digital analytics, campaign measurement, and optimization strategies. ? Serve as the primary analytics resource for multiple external clients and internal teams, translating complex data findings into clear, compelling insights and helping drive optimizations that impact client success. ? Track, analyze, and synthesize digital marketing performance across paid search, paid social, programmatic, and organic channels. Conduct deep-dive analyses to uncover key performance drivers, assess attribution models, and develop actionable optimization strategies. ? Maintain the digital analytics reporting environment to ensure clean, accurate, and actionable data for decision-making. ? Define key performance indicators (KPIs), build dashboards using tools like Google Analytics, Looker Studio, Power BI and others to automate reporting process. ? Ensure correct data tracking implementation through tag management tools such as Google Tag Manager and manage naming convention processes to ensure smooth integration with reporting. ? Conduct A/B testing, user journey analysis, personalization, and conversion tracking efforts to improve digital marketing performance. ? Provide predictive analytics and trend forecasting to guide digital marketing investment decisions and campaign planning. ? Contribute to implementing and using AI-driven marketing analytics technologies and automation tools. ? Monitor industry trends, competitor strategies and emerging digital marketing technologies to inform strategy adjustments.

Qualifications: ? Bachelor?s degree in marketing, statistics, business, economics, or a related quantitative discipline. A minimum of 4+ years of experience in marketing analytics, digital analytics, or a related field, with a strong focus on hands-on data analysis, reporting, and insight development. ? Must have hands-on experience analyzing paid search, paid social (Meta Ads, LinkedIn, TikTok), and programmatic campaign performance. ? Proficiency with digital analytics platforms such as Google Analytics 4, and Adobe Analytics. ? Strong experience using dashboarding tools (ex. Microsoft PowerBI, Looker Studio, Datorama) to create compelling data visualizations. ? Ability to translate complex analytical findings into clear, compelling insights for non-technical stakeholders, ensuring recommendations are strategic and actionable. ? Experience not just in reporting, but in providing strategic, business-oriented insights to guide marketing and media decision-making. ? Demonstrated ability to ensure data integrity, accuracy, and precision in all reports and dashboards. ? Must be able to identify and address issues independently, rather than waiting for direction. ? Basic experience with SQL, Python, or R is preferred/not required, with a strong emphasis on candidates who are eager to learn and apply technical skills. ? Familiarity with AI-driven analytics, marketing automation, and emerging technologies is preferred. ? Strong ability to manage multiple client relationships, act as a trusted analytics advisor, and collaborate with internal teams to drive success.

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