Promo Copywriter
Posted 2025-04-22Make an Impact
We're looking for a sharp Promotions Copywriter to concept and develop engaging omni-channel promotional and brand messaging for Fossil, Skagen and Watch Station. The right candidate will be an energetic self-starter who loves to brainstorm ideas and wordsmith concepts until they're simple, powerful and resonant.
Your Role:
? Oversee the promotional messaging for Fossil, Skagen and Watch Station to drive engagement and conversion.
? Innovate new content and refresh promotional materials to improve competitive advantage. Have a deep understanding of the most current and effective promotional language within the retail landscape.
? Partner with cross-functional marketing and design teams to develop omnichannel assets on direct-to-consumer channels, including but not limited to: store, email, website, paid media, SEO and special brand initiatives.
? Amend, revise or redevelop copy in response to feedback from stakeholders swiftly and with a positive, solution-driven attitude.
? Proofread, review and edit materials for accurate use of grammar, brand voice and technical accuracy, making note of in-house style guidelines across multiple brands.
? Collaborate closely with copy team members, art directors and designers to ensure consistency of brand copy tone and style with visual tone and style.
? Complete all assigned work on time, providing regular status updates to manager.
? Proofread, proofread, proofread, proofread, proofread. Proofread? Proofread.
Who We Are
At Fossil Group, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values - Authenticity, Grit, Curiosity, Humor and Impact - each and every day, continually powered by purpose and our people. Come be a part of Fossil, where we thrive on diversity, innovation, uniqueness, and inclusion!
Your Skills
? Bachelor's Degree in English, Journalism, or other related field is highly desired.
? 2-5 years of professional writing experience is essential and required.
? Multiple brand, agency or fashion retail industry experience is highly desired.
? Strong command of English; proficiency with a variety of writing styles is required.
? High level of attention to detail.
? Ability to prioritize and work well under pressure.
? Familiarity with Workfront is a plus, but not required.
? Great creativity and conceptual thinking is a must.
? Portfolio or blog site required for interview consideration.
? Candidates will be asked to complete a copy project in consideration for this opportunity.
Accommodations Statement
We are committed to creating an inclusive culture and strongly encourage candidates of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents and individuals with disabilities to apply. If you need accommodations at any point during the interview process please let us know at [email protected].
The pay range for this role is $60,000 - $80,000. The actual salary offer will take into account a wide range of factors, including skills, experience and location.
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The Perks
? Comprehensive benefits package inclusive of health and well-being services
? 401(k) match and education on retirement planning
? Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule
? Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays
? Hybrid working schedules
? Tuition Reimbursement on approved programs
? Fossil Merchandise Discounts
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